ShePlans is a one-woman planner company that focuses on clean, crisp designs and developing truly functional, beautiful planners. Ashley Staum, the founder and owner of ShePlans, officially launched her business in 2013 by selling digital copies of her planners but the impetus for her To-Do List planner occurred long before then. In 2002 Staum was in graduate school and dissatisfied with the planning options available to her, so she made her own. Over the years since the launch of ShePlans, the planner layouts have remained mostly consistent (with little changes & improvements), but design options have varied.
When I was in grad school I used one of her six-month daily planners and took it with me everywhere to the point where it got a bit battered. For that period of my life, the daily ShePlans was a great fit for me. I got it super messy, the paper was high enough quality to the point that I could use a color coding system–with highlighters. I know, I’m a monster.
The price tag is pretty standard for planners of this caliber at $56 for the weekly format and $48 for the daily planner, although she always has a $10 off code for buying two dailies at once (presumably a Jan-June and Jul-Dec). For the 2018 calendar year she is offering four new cover designs, a print & plan line, and several options for notebook planners with stitched spines. Ashley Staum has been a busy lady! ShePlans also offers a free printable on their website–Try before you buy!
ShePlans has three distinct layouts to choose from: the appointment (pictured in this post) and the standard (vertical–no times) are her weekly offerings, and the daily planner comes in 6-month books to manage the thickness and not compromise the paper quality.
The hard cover, wire-o bound planners are a bit hefty but still relatively easy to carry around if you have a big bag. There is a lot of white space to fill up with whatever lists, notes, or schedule you have. The appointment planner has a column schedule with times from 8am to 8pm with half-hour increments from Monday–Friday, while weekends are horizontal blank boxes to fill up however you need. The Weekly List section is huge and can accommodate lots of different functions. A weekly to do list, weekly groceries, habit tracker (or you can use the blank boxes at the bottom of each daily column to track habits), a place to plan out meals, take notes at the office (or home, or home-office), jot down memories or things you don’t want to forget, write out gratitude/reflection for the week, etc. ShePlans leaves you space to explore the possibilities.
If you are looking for a planner to help you set and work on goals, ShePlans delivers. The beginning pages encourage you to write down or vision board your big plans and goals for the year. From there, there are pages for quarterly goals for the year (termed Focus Goals) with space to fill out what milestones for those goals look like. There is also a prompt at the top of each quarterly goal page to encourage you to reflect on what you would like to accomplish or reflect on how your year has been going.
At the end of the goals pages, there is a section for future planning where ShePlans leaves space for you to vision board or write about your dreams and goals for the future. The goal set-up in these pages is not too overwhelming, helps you break down large goals into smaller tasks and milestones, and provides gentle guidance for getting it out of your head and down on paper!
ShePlans planners are perfect for people who want a simple, clean layout and design. For that reason, her planners make excellent work horses and are created with tons of white space and crisp, clean lines to fill your life, busy schedule, overwhelming to-do list, and more. The cover designs are varied, from my 2016 sandy polka dot to this 2017/2018 offering in two calm hues. Frankly, this planner cover is art. Literally. The painting is called “White Sails” and it is part of a collaboration with artist Hannah Lowe Corman (Insta @hannahlowecorman). It’s truly a gorgeous cover with a satiny matte finish. It’s also probably the thickest hardcover I’ve encountered.
ShePlans determined their 2018 calendar year covers with a vote on Instagram, which provides you with an idea of how dedicated Staum is to evaluating and improving her products. Hardcover planners are bound with wire-o binding in a dark copper color and include protective gold corners. The tabs are laminated and a thick card stock with very simple designs.
Even the beginning pages in the planner are simple and polished. There is a clean list of holidays, a year at a glance for next year, and a year at a glance for the months that the planner covers with space to write notes, important dates, etc. Everything is beautifully, simply designed.
Right up front I’m going to say that this planner is for someone who has a busy week and calmer weekends. It would make an excellent work planner to leave at the office where you can write in tasks for the day and meetings, appointments, etc. It would also fit a student’s hectic weekday class schedule with plenty of room for anything from 8am to 8pm. The Weekly List section would be ideal for writing down the week’s assignments, whereas the blank boxes at the bottom of each daily column could be a place to put when exams and quizzes take place.
This planner would also fit anyone interested in minimalist planning or functional planning. ShePlans’ planner definitely has structure and would also be a great first planner for anyone jumping into planning or going from a $5 Target planner into something more high-end.
One of my favorite things about ShePlans is the engagement that Staum provides on her social media accounts (particularly Instagram @she_plans). She is constantly receptive to feedback and often devises short polls for her customers asking about design choices, planner options, and more. She has a truly reflexive business style.
I love love love the cover design for this planner. I think that it is truly gorgeous and calming. I also generally love that ShePlans has multiple cover designs to choose from.
I have also always been a fan of ShePlans’ half-hour increments. While the appointment calendar doesn’t leave a huge amount of room to write down appointments and tasks in hourly slots, the space it leaves is about the same as most other hourly appointment calendars out there. In the Winter of 2015 when I was looking for a daily planner for my second year of graduate school, I had a difficult time deciding between Emily Ley’s Simplified Planner and ShePlans’ daily 6-month planner. I decided to get the ShePlans one because I liked the simplicity of the cover design, the half-hour increments for one’s schedule (a lot of classes end on the half-hour), and the freedom of the daily list area to take as many lines as I wanted to for writing something out. I liked that the daily list could be notes, to-dos, or details about an assignment instead of being strictly set aside for any one purpose.
This year, ShePlans’ appointment calendar wasn’t quite right for me (that doesn’t mean it won’t be for you!). I felt like the paper quality wasn’t what I remembered it being (I have no proof, just my initial reaction). That being said, it is still absolutely a high-quality planner. I am also not generally a fan of the Wire-O binding because I find it to be one of the least durable planner binding systems. I found myself wishing that the columns for each day didn’t have spaces between them, just for a little extra room. After getting this planner, I realized that if I’m going ShePlans, I really should be getting her Daily Planner.
All in all, this is a fantastic planner, perfect for minimalist planning or for someone who wants a lot of white space and neutral layouts to act as a canvas for their own creativity. I have always found ShePlans products to be high quality. 🙂 Have you tried ShePlans before? Did you have questions about anything that I didn’t address? Leave a comment! Tell me your thoughts, ask me your questions, share your own experiences with planning!